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How did the El Camino get its name?

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It turns out a lot of people who bought the Chevrolet El Camino and fewer who bought the Ford Ranchero thought that is exactly what they needed, or wanted. Both Chevrolet and Ford chose a Spanish name for their car-truck. Ranchero means "rancher" in Spanish and Chevrolet chose the Spanish El Camino meaning "the way".
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